Founded in 1982 by Manfred and Peter Erlacher, the company rapidly became a success in the Alpine Arc countries thanks to an innovative skiwear line combining excellent technical performance with a more casual style compared to traditional brands. The company got into golf in the early 90s, revolutionising this sport's dress code, with the development of a line that combines Italian style with innovative contemporary materials that truly boost performance in a sport that is played outdoors for more than four hours for a round of eighteen holes.
Chervò is now present in more than 30 countries around the world and enjoys a position of leadership in numerous European countries, including Germany, Switzerland, Austria and Spain, as well as Italy. It's the most prestigious European brand in Japan, China and Korea. Chervò celebrated its 30th anniversary in 2012. This important milestone was reached through the sheer drive of passion and the unflagging determination to constantly improve our products, resulting in the manufacture of garments with the distinctive Chic-Tech style that have become major players on greens all over the world.
Chervò has developed innovative own-brand materials in order to distinguish different features and fields of application. Chervò-Tex is the brand that guarantees use of materials for all weather conditions. Chervò has actually always been committed to researching fabrics and materials that withstand the most adverse weather conditions, via field testing by professional golfers and lab testing, so that its garments make the wearer feel good and experience comfort. And technical performance alone is not the be all and end all. Chervò insists on a combination of select raw materials and a chic finished article. Only garments offering both a quality structure and style earn the Chervò-Tex guarantee seal.
Besides guaranteeing superior technical performance, Chervò cares for the environment. Garments bearing the Eco-Safe® guarantee seal are produced with the European Union Ecolabel quality mark for certified fibres, which assesses 40 aspects of the production cycle, all with a view to guaranteeing maximum respect for the environment.
The finest technologies and styles are now available for keen golfers and leisure time enthusiasts.
Chervò... Wherever, Whenever.